WHERE EMPATHY MEETS EFFICACY

Information Architecture
Human Centered Design

EXTENDING REACH AND REINFORCING MESSAGE

UHD Video

STRATEGIC BUSINESS DEVELOPMENT

Branding
Identity
Strategy

01. DISCOVERY

We gather and organize information about our client and their ideal customer or end user. From this process, we analyze user expectations and clearly define business and experience objectives.

02. DISTILATION

This process is used to determine the correct use cases and scenarios to ensure that marketing objectives clearly fit within. With the input of stakeholders, a solid product strategy is formed that will then inform the remaining process.
Simply put, this is where empathy meets efficacy.

03. DEPICTION

Low fidelity and paper prototypes are generated through multiple iterations depicting the knowledge gained through Discovery and Distillation processes. This non-linear process results in a top-down and bottom-up approach that further defines which paradigm or scenario best serves the needs of project, client and end user.

04. DESIGN

High fidelity prototypes are produced through an iterative process. Stakeholders are involved throughout this process that also includes engineering to validate approach.

05. DOCUMENT

Documentation starts early in the process that results in the following:
MRD - Marketing Requirement Doc
PRD - Product Requirement Doc
DRD - Design Requirement Doc
Style Guide

06. DEPLOY

Press Kit is created which includes:
Review Guide - features and price.
Screenshots - external publications.
Lifestyle Photos - conversion benefits.
Icons, Logos and Banners - external promotion.
UHD Video - extending reach, brand impression and conversion value. Pitch and Promo Decks - Presentation that provides answers to conversion questions.

CAPABILITIES

WE KNOW A THING OR TWO ABOUT A THING OR TWO

 

Essential Skills

PROJECT MANAGEMENT
INFORMATION ARCHITECTURE/UXD
APPLICATION DESIGN
CHANGE MANAGEMENT
UHD VIDEO

We live to achieve high conversion rates that exceed expectations and on a few occasions, multiple awards over several years. Chances are, you have likely used a product or products that we either designed or influenced.

Skill Descriptions

Project Management
We believe in leading by example, empowering individual contributors and finding ways to motivate the potential of the individual, the team and the project.

With over 25 years of experience, we have always delivered on time and on or under budget. From monitoring deliverable timelines to recognizing areas of risk, we’ve been there and done that more than just a few times.
IA/HCI/UXD
We take a top down and bottom up approach, exploring multiple scenarios based on user goals that surprise and delight end users. Our modeling yields high conversion rates for adoption, early adoption and revenue generation.
Change Management
Almost every project that we engage with will need some form of Change Management. It could be as simple as standardizing language to scrutinizing the viability of product. We’re tasked to understand what isn’t working, why something hasn't been adopted and coming up with win-win solutions that considers team, client and project equally.

Domain Expertise

Data Visualization
Data is a sexy beast, but only when data is presented in ways that are easy to understand and explore. If done correctly this will lead the user down a path to truly realize the potential of the data.

We’re firm believers in CHAID and micro-segmentation that can be pivoted on multi-axes revealing answers to questions not asked of the data and in many cases with the truth being hidden, many questions to the data is unknown.
Medical - Legal - Financial
We've worked with clinics, medical device manufacturers, therapeutics and well established law firms providing solutions that easily pass litmus tests from general council and external auditing firms. We do not overlook any aspect that could be interpreted in ways not intended.
Regulatrory Compliance
With the aim of reducing risk to zero, every aspect of project deliverables must be correct and lawful. We’ve been fortunate to have international clients and with each country regulated by laws that may or may not be applicable to another.

We have worked with clients and their partners in the three most regulated industries; medical, legal and financial. Within each sector, rules are strict and unforgiving. When it comes to compliance, there are no second chances.

CLIENTS

PARTNERING WITH OUR CLIENTS FOR MUTUAL SUCCESS

 

Our Design Lab and Studio is located in
The Financial District of San Francisco

222 Front Street • FL6
San Francisco • CA • 94111
hello@cerebralpro.com
© 2022 CerebralPro, Inc.