case study - Adobe systems

Adobe
Creative Cloud

Research | Modeling | Information Architecture | UXD

BACKGROUND
Adobe Systems wanted to be recognized as providing strategic business tools that were as vital as Microsoft Office. The best solution was to show how specific and related companies solved common problems using Adobe products and services.

GOALS
  • Increase awareness as best in class business products
  • Compare industries to business needs
  • Create a functional paradigm to include all products
  • Show how specific needs can be addressed and solved

AUDIENCE
  • Domestic and international small and medium business
  • Domestic and international enterprise business

SERVICES
  • Audience Research
  • Functionality Models
  • Information Architecture
  • Interaction Design

RESULTS
  • Creation of multi axes models that solved business needs
  • Position Adobe as a solution provider
  • Introduce secondary products to fulfill long term needs

Creative Cloud Functionality ModelCreative Cloud Industries Model

Creative Cloud Lens ModelCommunity Influence & Conversion Model

Adobe CC Product PageLow Fidelity Product Page

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