case study - My Yahoo!

Yahoo-
My Yahoo!

Research | Information Architecture | UXD | Production | Usability Testing

BACKGROUND
Yahoo was in need of change. The My Yahoo property had become stagnate with dropping engagement. There was also the desire to have functionality that allowed partners to add content through Yahoo’s syndicated “Open Modules”.

Partner and broadband registration was simplified from a multi-stepped process to a four step sequence with a start-to-stop goal of ninety seconds.

GOALS
  • Ease of registration and customization
  • Creation of unified registration for multiple partners
  • Extendable modularity
  • Have users understand the value of their experience
  • Increase conversion rates
  • Create value that equates to new revenue streams
  • Extend value to partners and end users

AUDIENCE
  • Domestic and international broad band user base of over 100 million users, including multiple languages and asian markets

SERVICES
  • User & Product Research
  • Ethnographic Study
  • Demographic Study
  • Information Architecture
  • Interaction Design
  • Working Prototypes
  • Front-end production
  • Style Guides
  • Design Specifications
  • Usability Testing

RESULTS
  • Simple Registration with Inline Customization
  • Open Module Schema for Internal & External Properties
  • Introduction of Reusable Components
  • High rate of additional user selected content
  • High Value Admin Tools
  • Conversion rate of 783%



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Yahoo & Partners Lifestyle Content Packages

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